Fire up your bookmark folders, I’ve got a good ‘un today: Online Journalism Blog has a number of useful online classes, PowerPoint-style. Topics covered include writing for the Web, podcasts, blogging practices (including points both for and against frequent posts), Twitter for beginners and managing feeds.
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Posted in blogging, news industry, social media
Tagged blogging, citizen journalism, Paul Bradshaw, podcasts, RSS feeds, social media, Twitter, writing for the Web
Key to better TV websites: change the station's culture
Rick Garner’s top 10 list of tips for making TV websites relevant offers some excellent advice for news sites of all stripes to consider, not the least of which is his overall point that in order to effect the changes he recommends, TV stations must change their culture:
Most TV stations spend more time and resources on their onair product and save the scraps for online. This isn’t surprising since onair revenue is still king and what keeps the books in black. This has allowed local TV sales staffs to remain very green at selling their online inventory and being able to convince advertisers to buy their goods.
Why is this? Because the root of the problem hasn’t changed. Like a cancer, every TV station has a core that’s keeping them from success: the culture. Change a station’s culture and you can do wonders. Change a culture and a website can become relevant to the station personnel and their customers. Change a culture and a people can enjoy coming to work and making a difference.
#9 on Garner’s list follows a basic tenet of Web design and usability:
Twitter, TweetDeck and you
If you’re at all intimidated by Twitter, or haven’t been convinced of its usefulness as a reporting tool, you just might change your mind after visiting Beatblogging.org‘s latest screencast.
Patrick Thornton goes over the importance of Twitter for him as a reporting tool, and offers advice to get others to follow you. He also introduces TweetDeck (which looks great) and describes why it has value (breaks down tweets into column view, ability to monitor Twitter for story ideas, a dedicated search column).
Oh, and when he gets to the TweetDeck presentation, keep an eye out for the handsome guy in the third column.
