Build your community, not numbers

While it’s easy to spot the news outlets that, desperate to survive in the new media ecosystem, stray outside their local focus and engage in an obvious grab for page views, others have realized they must expand their concept of business operations and provide the communities they serve something of value.

And blogging about whatever’s hot in Google Trends isn’t it — that’s just  playing a short-sighted and pointless numbers game. Sure, a site may see a spike in traffic because a blogger made sure to put up a post about whatever was most popular in Google search that day. But to what end? How long until advertisers see the stats for themselves and discover that they aren’t getting the click-throughs those misleading numbers promised, that all those eyeballs were a just an ephemeral occurrence?

WestSeattleBlog.com tries to build a relationship with local businesses by providing free seminars. Men’s Health offers an iPhone app that users can purchase in order to buy its Workouts. While the The Seattle Courant didn’t have the capital to make good on its ambitious vision, its business strategy is worth filing away for future reference:

Fuel economy ledes about Obama announcement

Here’s a survey of today’s ledes from some of the nation’s top newspapers about President Obama’s intentions to toughen fuel economy standards for automakers. The Wall Street Journal offers the most specific opening graf, while the Washington Post and New York Times do a good job of contextualizing the announcement. The Los Angeles Times lede, on the other hand, is syntactically jarring, sacrificing clarity and accessibility for conjecture and information that could have been included further down in the article:

Wall Street Journal:

The Obama administration plans to order auto makers to increase the fuel economy of automobiles sold in the U.S. to 35.5 miles per gallon by 2016, four years faster than current federal law requires, people familiar with the matter said.

Washington Post:

The Obama administration today plans to propose tough standards for tailpipe emissions from new automobiles, establishing the first nationwide regulation for greenhouse gases.

New York Times:

President Obama will announce tough new nationwide rules for automobile emissions and mileage standards on Tuesday, embracing standards that California has sought to enact for years over the objections of the auto industry and the Bush administration.

USA Today:

The Obama administration is set to announce Tuesday what will amount to a sweeping revision to auto-emission and fuel-economy standards, putting them in the same package for the first time.

Los Angeles Times:

The agreement that the Obama administration will announce today forcing dramatic reductions in vehicle greenhouse gas emissions and improvements in auto mileage marks a potentially pivotal shift in the battle over global warming — and a vindication of California’s long battle to toughen standards.

Thomas Friedman's lucrative "misunderstanding"

About that $75,000 speaking fee Thomas Friedman received for a speech before the [San Francisco]  Bay Area Air Quality Management District: He gave it back.

You can thank L.A. Times reporter James Rainey for pursuing Friedman to ask if he felt any guilt about accepting a significant amount of money from a public agency:

Friedman didn’t return my calls, and New York Times spokeswoman Catherine Mathis seemed pretty cool to my questions. I got the feeling, from her long silences, that she thought my questions were a little silly.

Then late Tuesday afternoon, Mathis called to say Friedman would return the $75,000. She said there had been “a misunderstanding.”

Times ethics guidelines allow staffers to take speaking fees only from “educational and other nonprofit groups for which lobbying and political activity are not a major focus.” The Bay Area Air Quality Management District, which coughed up Friedman’s standard fee, hardly fits that bill.

Visual proof that newspapers are doomed

You’ve read the statistics. Now we have visual confirmation that newspapers are in a death spiral:

“That’s just a whirlpool,” you say? Maybe to someone without a taste for visual metaphor. But trust me — that’s a death spiral, and newspapers are floundering just below the surface.

And this stock photo? Just a pile of newspapers burning? Au contraire — it’s the symbolic loss of revenue from classified ads. There goes your main source of revenue, up in smoke. Craigslist says it smells great.

Still not convinced, given the irrefutable stock photo evidence?

Well, perhaps THIS will change your mind …

Nieman ranks the top newspaper websites of 2008

Want to know what the top 15 newspaper websites were of 2008 in terms of traffic? Of course you do, and the fine folks at Nieman Journalism Lab are all over it, compiling the data.

They have the overall rankings, a closer analysis of the top five national newspapers, as well as a look at six regional newspapers that enjoyed substantial audience growth over the past year.

Live blogging the 2009 Grammy Awards

The 51st Annual Grammy Awards are being telecast live from Los Angeles on CBS tonight. For those who want to get their live-blog on, here are a few outlets to choose from:

ArjanWrites

Paste Magazine

Pop & Hiss (Los Angeles Times’ music blog)

Pop Life (Sean Daly’s music blog for the St. Petersburg Times)

PopWatch (Entertainment Weekly‘s pop culture blog)

Prefixmag

StereoGum

Could the L.A. Times go online-only?

Alan Mutter of Newsosaur crunches the numbers and explains why print newspapers can’t go online-only without major hits to quality journalism and the companies’ bottom lines.

To prove his point, Mutter analyzes the financials of the Los Angeles Times (owned by Sam Zell’s Tribune Co.), to determine whether it could cover the salaries of its journalists by becoming an online-only operation.

After estimating that the newspaper pulls in annual earnings of $72 million, Mutter concludes:

The L.A. Times on news micropayments

Three of my past four blog posts have been about paying for news online. Thanks to yesterday’s Los Angeles Times blog post on micropayments, here’s number four.

David Sarno sets up this issue this way: