Take about a minute and look at Mark Glaser’s 10 steps to saving newspapers in the digital age (via CyberJournalist). And then take note that the thread running through each of these steps isn’t about cutting costs as much as it is about being innovative in the effort to engage the local community.
Because I’m a good netizen, I won’t reprint the short post here and deprive CyberJournalist of the traffic, but I will say that Glaser is right on target in telling news sites to focus on what businesses want, rather than viewing them as an endless source of advertising dollars. And his recommendation to engage the community in face-to-face meetings recalls Gina Chen’s fine Save the Media post on how journalists can create communities of readers.
Posted in citizen journalism, civic journalism, hyperlocal, New Media, news industry, news website, Newspaper industry, newspaper websites, nonprofit journalism, Online communities, Online journalism
Tagged citizen journalism, CyberJournalist, Gina Chen, hyperlocal, Mark Glaser, MediaShift, New Media, news industry, newspaper websites, Online communities, Online journalism, Save the Media
If you yearn to learn the 10 things the online journalist must know …
If you ache to discover the seven kinds of stories you should be doing often …
If you would move heaven and earth to know the basics of online reporting …
Then today is your lucky day. Ladies and gentlemen, I dutifully point you to the Bighow Online Journalism Handbook. Enjoy.
Assistant news director at WPIX gives journalism students 18 new video cameras. Students are asked to send in material that they feel is newsworthy to the station. They won’t be paid, of course. Which makes the response below not merely predictable, but tiresome:
Jim Joyce, sector vice president for NABET-CWA, which represents 10,000 broadcast technicians, camera operators, reporters and producers, said the union negotiated terms with ABC on its program and supports the attempt to interest young people in news.
Yesterday, a friend forwarded me a job posting on JournalismJobs seeking contributors to Examiner.com’s Tampa Bay outlet. And after spending a considerable amount of time on the site, I decided I needed a second opinion to confirm my reaction that the whole enterprise is an unqualified mess.
I found it.
From a TechCrunch article published last October (via the Washington Post):