Category Archives: Online journalism

Start making sense

Common to both Gina Chen and Megan Garber’s recent calls for incorporating the Wikipedia aesthetic into newsrooms is the timely idea of giving readers what they need to empower themselves and make sense of the world.

In her look at the hyperlocal upstart WikiCity, Chen sees a potential model (and perhaps partner) for news organizations wanting to tap into hyper-niches in their communities. In previous posts, Chen has advocated for a reinvention of news websites so that they place more emphasis on giving readers what they want — not just in terms of news, but a whole host of interests.

I think Chen is right in wanting news organizations to play a bigger, more comprehensive role in being a “one-stop-shop” for readers, via curation, in their geographic area. After looking the WikiCity sites for Tampa and St. Petersburg, (I live in the Tampa Bay area), I can see the potential for fulfilling Chen’s vision, though there’s some work to be done, as neither site is arranged in a way that I would dare call “intuitive” and the content is generally very thin.

Garber, who writes for Columbia Journalism Review, has a piece on health care coverage and Wikipedia that is in sync with my own appreciation for the “wikification” of the newsroom.

Garber contrasts the lurid drama of the “death panels” narrative that has “proven irresistible to reporters” with the well-organized, comprehensive Wikipedia entry for “Health Care Reform in the United States.”

Indeed, what Wikipedia provides, ultimately, is information, pure and simple. And, perhaps just as significantly, it provides the implicit assumption that ‘information, pure and simple’ is enough. An encyclopedia entry has no mandate for a ‘colorful lede.’ It has no instinct for conflict. It assumes its audience’s attention, rather than feeling compelled to earn it, painstakingly—word by dramatic word.

And, because Wikipedia is crowdsourced, it has no implicit mandate, ethical or economical, toward ‘balance’ and ‘objectivity.’ It thus has no vested interest in the kind of he said/she said approach that has, to this point, so sorely compromised the mainstream media’s health care narrative.

Pegasus News provides a good model for going local

Lots to like about the neighborhood-centric focus of Pegasus News: a useful and user-friendly site, with interactive maps for categories like homes, garage sales and drink specials (to name just a very few) for the Dallas-Ft. Worth area.

While speaking with Matthew Sollars of News Innovation, Pegasus founder Mike Orren explained the business model behind his ambitious venture and explained why going hyperlocal isn’t enough:

You’ve got to have the hyperlocal neighborhood information in the context of what’s going on in the larger market. There is such a finite universe of people in a specific neighborhood that care enough to go out of their way to look for information and news about where they live, that universe is not enough to sell advertisers. But if you can put that in the context of ‘where am I going to go eat tonight, what’s going on locally in niche areas of interest that I have,’ that’s an opportunity to bring a lot more people into the fold. Then when you put neighborhood information in front of them they’re more likely to engage with it.

Another feature I really like about Pegasus is its commitment to value-added advertising for businesses: direct marketing, highly targeted e-mail blasts and geo-located mobile ads via an iPhone app that Pegasus developed itself.

To provide its news content, Pegasus maintains an impressive roster of contributors, and links to major news sources like the Ft. Worth Star Telegram and  The Dallas Morning News. The next step, if I’m the online producer, would be to add a social networking function that harnesses the power of the site’s 500,000 unique visitors each month and helps build the brand as an indispensable source of news and information.

News website FAIL

When is an award-winning website still a really bad website? When it’s reviewed by John Temple, who gives the Arizona Daily Star site a resounding “FAIL” based on 18 criteria.

The Arizona Daily Star (azstarnet.com) had been recognized by the EPpy awards as the “best news Web site with fewer than 1 million unique monthly visitors.”  But while that may make for good promotional copy, it doesn’t mean that readers — you know, the ones who are supposedly using and interacting with the site — are being offered a useful product.

Temple administers a test created by Mark Potts to determine how well azstarnet.com is serving the typical user. Again and again, from listings of the best restaurants to comprehensive coverage of local personalities, the site fails to measure up.

Its failure on the first three criteria, including “Without using search, find continuing, in-context coverage of a  long-running local story” — underscores the usefulness of what Martin Langeveld (and I, as well) has been arguing for — wikifying the newsroom:

Wouldn’t it make sense to build all of the back story into a wiki on the topic, and to make it the responsibility of the reporter to update the wiki whenever something new happens? And once the wiki is created, why not make it available online, linked in the printed and online versions of the story, so a reader can get a summary of all the background the paper possesses, not just whatever the reporter considers relevant to the current story.

At the end of a separate post about attracting an online news audience, Langeveld emphasizes that communication, not design for its own sake, should be foremost on the mind of those who run news websites:

It’s not about how sexy-looking your site is. It’s not about having the absolute latest display technology. It’s about how you engage readers with conversations and with ways of interacting with news staffers and with each other.

Does your newsroom know its community?

Take about a minute and look at Mark Glaser’s 10 steps to saving newspapers in the digital age (via CyberJournalist). And then take note that the thread running through each of these steps isn’t about cutting costs as much as it is about being innovative in the effort to engage the local community.

Because I’m a good netizen, I won’t reprint the short post here and deprive CyberJournalist of the traffic, but I will say that Glaser is right on target in telling news sites to focus on what businesses want, rather than viewing them as an endless source of advertising dollars. And his recommendation to engage the community in face-to-face meetings recalls Gina Chen’s fine Save the Media post on how journalists can create communities of readers.

Bring on the unpaid contributors

UPDATE at the bottom

UPDATE II (June 8, 2009) — enabling the entrepreneurial journalist

Jeffrey Seglin, a professor who has written for the New York Times, makes the case that when writers write for free, they not only devalue their own work, they make it harder for others to receive compensation:

Your work has value. If you start giving it away for free, then it diminishes that value and makes it harder for others to charge for their work as well.

I think this is true. One need only spend a few moments perusing freelance writing job sites or surveying the payments correspondents are receiving from local pubs (online and print) to know just how little contributors are compensated.

Now, do I think it’s wrong for writers to contribute their work for free?

No.

But do I agree that anyone other than a new writer looking to build a portfolio is — to use Seglin’s term — a “blockhead” if he or she writes for free?

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How Google Wave, wikis and the Web could reshape the news

Jeff Jarvis often encourages his readers to think about news in the Web ecosystem as a “process,” rather than as a product. Commenting on the preview of Google Wave, Jarvis expands on that idea:

In Wave, I see more than a new generation of email cum wikis cum Twitter cum groupware. Because it can feed blog and web pages and Twitter, I see a new way to create content, collaborative and live. I see a new way to make news.

Imagine a team of reporters – together with witnesses on the scene – able to contribute photos and news to the same Wave (formerly known as a story or a page). One can write up what is known; a witness can add facts from the scene and photos; an editor or reader can ask questions. And it is all contained under a single address – a permalink for the story – that is constantly updated from a collaborative team.

Jarvis’ point about the collaborative nature of future news is echoed by Paul Gillin, writing for Newspaper Death Watch:

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Behind Talking Points Memo's website redesign

Thinking about  giving your news site a fresh coat of paint? Before you do, prepare to read in humbled awe Alexander Shaw’s incredibly detailed and valuable look at how he redesigned the front page of the Talking Points Memo website.

SEO tips for online news

Another post to save to your bookmarks: Knight Digital Media Center has an article about the Top 10 search engine optimization tips for online news startups.

Gawker Media's Nick Denton knows where the money isn't

An awfully provocative comment about the news industry from Gawker Media founder Nick Denton, taken from this Q&A with Advertising Age:

People — particularly if they’re under 40 — have news priorities other than those of the editors of The New York Times or producers of the “NBC Nightly News.” A new tablet from Apple — or last night’s episode of “Gossip Girl” or the adventures of the hipster grifter — is a bigger deal than the latest petty scandal in Albany. You think that’s a damning indictment of modern society and a recipe for idiocracy? Fine. Start a nonprofit to cover all the local-government news you think a healthy society needs. But don’t expect advertisers — or commercially-minded publishers or readers, for that matter — to share your interests.

Lens, New York Times's photojournalism blog

The New York Times unveiled its great-looking new blog, Lens. The light-gray text of the captions is rather small and doesn’t contrast well against the background. But the photos are the focus here, and they are excellent, particularly this lovely set of black-and-whites by Fred R. Conrad.