Category Archives: hyperlocal

Start making sense

Common to both Gina Chen and Megan Garber’s recent calls for incorporating the Wikipedia aesthetic into newsrooms is the timely idea of giving readers what they need to empower themselves and make sense of the world.

In her look at the hyperlocal upstart WikiCity, Chen sees a potential model (and perhaps partner) for news organizations wanting to tap into hyper-niches in their communities. In previous posts, Chen has advocated for a reinvention of news websites so that they place more emphasis on giving readers what they want — not just in terms of news, but a whole host of interests.

I think Chen is right in wanting news organizations to play a bigger, more comprehensive role in being a “one-stop-shop” for readers, via curation, in their geographic area. After looking the WikiCity sites for Tampa and St. Petersburg, (I live in the Tampa Bay area), I can see the potential for fulfilling Chen’s vision, though there’s some work to be done, as neither site is arranged in a way that I would dare call “intuitive” and the content is generally very thin.

Garber, who writes for Columbia Journalism Review, has a piece on health care coverage and Wikipedia that is in sync with my own appreciation for the “wikification” of the newsroom.

Garber contrasts the lurid drama of the “death panels” narrative that has “proven irresistible to reporters” with the well-organized, comprehensive Wikipedia entry for “Health Care Reform in the United States.”

Indeed, what Wikipedia provides, ultimately, is information, pure and simple. And, perhaps just as significantly, it provides the implicit assumption that ‘information, pure and simple’ is enough. An encyclopedia entry has no mandate for a ‘colorful lede.’ It has no instinct for conflict. It assumes its audience’s attention, rather than feeling compelled to earn it, painstakingly—word by dramatic word.

And, because Wikipedia is crowdsourced, it has no implicit mandate, ethical or economical, toward ‘balance’ and ‘objectivity.’ It thus has no vested interest in the kind of he said/she said approach that has, to this point, so sorely compromised the mainstream media’s health care narrative.

Pegasus News provides a good model for going local

Lots to like about the neighborhood-centric focus of Pegasus News: a useful and user-friendly site, with interactive maps for categories like homes, garage sales and drink specials (to name just a very few) for the Dallas-Ft. Worth area.

While speaking with Matthew Sollars of News Innovation, Pegasus founder Mike Orren explained the business model behind his ambitious venture and explained why going hyperlocal isn’t enough:

You’ve got to have the hyperlocal neighborhood information in the context of what’s going on in the larger market. There is such a finite universe of people in a specific neighborhood that care enough to go out of their way to look for information and news about where they live, that universe is not enough to sell advertisers. But if you can put that in the context of ‘where am I going to go eat tonight, what’s going on locally in niche areas of interest that I have,’ that’s an opportunity to bring a lot more people into the fold. Then when you put neighborhood information in front of them they’re more likely to engage with it.

Another feature I really like about Pegasus is its commitment to value-added advertising for businesses: direct marketing, highly targeted e-mail blasts and geo-located mobile ads via an iPhone app that Pegasus developed itself.

To provide its news content, Pegasus maintains an impressive roster of contributors, and links to major news sources like the Ft. Worth Star Telegram and  The Dallas Morning News. The next step, if I’m the online producer, would be to add a social networking function that harnesses the power of the site’s 500,000 unique visitors each month and helps build the brand as an indispensable source of news and information.

News website FAIL

When is an award-winning website still a really bad website? When it’s reviewed by John Temple, who gives the Arizona Daily Star site a resounding “FAIL” based on 18 criteria.

The Arizona Daily Star (azstarnet.com) had been recognized by the EPpy awards as the “best news Web site with fewer than 1 million unique monthly visitors.”  But while that may make for good promotional copy, it doesn’t mean that readers — you know, the ones who are supposedly using and interacting with the site — are being offered a useful product.

Temple administers a test created by Mark Potts to determine how well azstarnet.com is serving the typical user. Again and again, from listings of the best restaurants to comprehensive coverage of local personalities, the site fails to measure up.

Its failure on the first three criteria, including “Without using search, find continuing, in-context coverage of a  long-running local story” — underscores the usefulness of what Martin Langeveld (and I, as well) has been arguing for — wikifying the newsroom:

Wouldn’t it make sense to build all of the back story into a wiki on the topic, and to make it the responsibility of the reporter to update the wiki whenever something new happens? And once the wiki is created, why not make it available online, linked in the printed and online versions of the story, so a reader can get a summary of all the background the paper possesses, not just whatever the reporter considers relevant to the current story.

At the end of a separate post about attracting an online news audience, Langeveld emphasizes that communication, not design for its own sake, should be foremost on the mind of those who run news websites:

It’s not about how sexy-looking your site is. It’s not about having the absolute latest display technology. It’s about how you engage readers with conversations and with ways of interacting with news staffers and with each other.

Midtown Summer Journalism Camp — Week 2

As the title to this post suggests, week two of the Midtown Magazine Journalism Camp is in the bag. It had it’s share of surprises, but all in a good way.

First, I’m very proud of the group I have the privilege of assisting, one that earned the distinction of being the first to complete a story.

Not that we had time to bask in the accomplishment. On Wednesday morning, we were informed that the business we had planned to profile was not ready for us, and that in its place a last-minute substitute had been found. Forgive me for not revealing the names of these businesses, but I don’t want to spoil the surprise before our articles are published. I’ll just say that the interview and tour we were given exceeded my expectations.

It would help, however, if the story really could write itself, because upon returning to John Hopkins Middle, one of the camp’s organizers informed us that the company we had originally been scheduled for would be able to see us the following morning. Are we up to the challenge of carrying an extra story? “We can do it,” I casually replied.

Which means — amidst the press conferences, tangential conversations and obligatory snack times — we’re committed to finishing three stories before Thursday. And we will find a way to get them done. Welcome to the world of journalism, kids.

Is that just overconfidence talking? Stay tuned and find out.

Does your newsroom know its community?

Take about a minute and look at Mark Glaser’s 10 steps to saving newspapers in the digital age (via CyberJournalist). And then take note that the thread running through each of these steps isn’t about cutting costs as much as it is about being innovative in the effort to engage the local community.

Because I’m a good netizen, I won’t reprint the short post here and deprive CyberJournalist of the traffic, but I will say that Glaser is right on target in telling news sites to focus on what businesses want, rather than viewing them as an endless source of advertising dollars. And his recommendation to engage the community in face-to-face meetings recalls Gina Chen’s fine Save the Media post on how journalists can create communities of readers.

Local news — property taxes, Starbucks and ridiculous legislation

The city of Gulfport says its budget will be $3 million short in October, but wants to avoid raising property taxes.

The city has frozen all hiring, except what is considered “mission critical” positions.

Unfilled positions include city manager, the police chief, a police sergeant, two police officers, a police department records technician, a fire lieutenant, the leisure services administrative assistant and a staff assistant in the administrative services department.

The city had already eliminated several library positions, as well as a fire captain, firefighter, maintenance worker, recreation coordinator and a clerical position in the city clerk’s office.

My question — can the St. Pete Times please provide city documentation with its story to give some context to that $3 mil figure?

Tommy at Sticks of Fire explains why delinquent property taxes means more money for newspapers.

Teen shot at Childs Park Rec Center.

Kenneth City’s mayor-elect could be sworn in, 44 days after winning in a landslide. The takeaway here is that Kenneth City, with a population of about 4,400, and a land area of 2 square miles, has a mayor.

Ybor City loves its Starbucks. Take that, Cuban coffee!

Alex Pickett has expanded his Bipartisan guide to ridiculous leglislation.

Hyperlocal sites to keep an eye on

The following hyperlocal media projects were selected as the New Voices grant winners for 2009:

GrossePointeToday.com — A collaborative effort between Wayne State University and University of Michigan-Dearborn to cover Detroit’s five Grosse Pointes.

Oakland Local — Covering multiple communities in Oakland, Calif., “with a focus on environment, climate, transportation, housing, local government and community activism.”

Backyard News — Four to six independently owned websites that will cover communities in Harrisburg, Pa.

Maryland School Information Mapping — A geomapping tool to complement public policy information from MarylandCommons.com.

Intersections: The South Los Angeles Reporting Project — Community news website.

The Austin Bulldog — for “public interest and investigative reporting” in Austin, Texas.

New Era Media — Colorado news site aimed at young people.

The Villager: News and Notes from Coconut Grove West — News site for the Miami community.

Track progress of each initiative at www.j-newvoices.org. According to the site:

New Voices is a pioneering program to seed innovative community news ventures in the United States. Through 2010, New Voices is helping to fund the start-up of 56 micro-local news projects. 2009 and 2010 grantees will receive $17,000 grants and have the opportunity for $8,000 in follow-up funding after one year. New Voices is administered by

Connecting news with communities

A quick rundown of what The Wall Street Journal, The Washington Times and a group of hyperlocal sites are doing to build audiences.

The New York Times takes a look at hyperlocal sites EveryBlock, Outside.in, Placeblogger and Patch,

Alan Murray, deputy managing editor of The Wall Street Journal, offers his philosophy of what reporters need to do to grab eyeballs:

The art of a good blog is figuring out the right mix between the piece that you know is going to get maximum search-engine hits to the piece that really defines what you’re doing that’s uniquely valuable. That second piece might not bring in as much traffic, but it’s the piece that’s gonna keep the traffic once you get it in the door. So all of that, which is part of the job of building a community, building an audience — those are totally new skills.

Meanwhile, The Washington Times is embracing citizen journalism — in print:

Continue reading

An easy way to map your community

Dan Gillmor and Arizona State University journalism students used the power of GPS, smart phones and Flickr to assemble a map (in real time) of Phoenix’s “First Friday Art Walk.”

Gillmor explains how easy it was to put together what looks like a valuable community resource, using technology that offers opportunities for civic journalism and crowdsourcing:

Putting this together was absurdly simple: We combined the capabilities of the Google/T-Mobile G1 smart-phones and services provided by the photo-sharing site Flickr. (Note: Google provided us with the phones and its carrier partner, T-Mobile, gave us airtime.)

You better Represent

In January, I blogged about EveryBlock, which provides users with neighborhood-level news. Now comes an application from the New York Times designed for tracking local politics.

Represent allows citizens to follow their elected representatives:

If New Yorkers enter an address, they can see their political districts (Congressional, Assembly, Senate and City Council) and representatives. Represent will also track what their representatives have been doing through a recent activity feed from NYT articles and congressional votes.