My friend (and former fellow Loafer) Alex Pickett alerted me to the recent redesign of the print edition of Atlanta’s Creative Loafing. Upon first glance (and second and third) I’ve been very impressed with the changes.
They are the work of designer Ron Reason in collaboration with the Atlanta staff. When you click in the link above, see if you agree that the bold, active-voice section headers are both eye-catching and inviting.
Just as impressive is the new table of contents page, now named “START.” Instead of trying to pack every story teaser onto one page, Ron and the Atlanta team included just the big stories and the sections that readers traditionally look for (such as music listings). By doing so, they were able to use a large, readable font size and make good use of both color and white space. In short, it’s easy to read, and the page breathes.
