Michelle Nicolosi, executive producer of the new SeattlePI, offers some great insight into the direction of the former Post-Intelligencer’s new online endeavor.
Nicolosi talks with Content Bridges about news sites that she goes to for inspiration (The Guardian, Sydney Morning Herald), partner content for PI, it’s impressive resource of Reader Blogs, and much more. Here’s Nicolosi on:
Adding Twitter feeds to the home page:
Twitter’s been a great addition to the tool kit—we’re using it to surface a running narrative of what’s happening now across the city by creating a combined Twitter feed from the Tweets of 15 or so local agencies and leaders.
The importance of linking to outside content by other publishers:
Refusing to tell readers about stories we didn’t write feels kind of old school to me. … Linking to other credible content of interest will make us more useful to our readers.
What being online-only means:
We won’t always have to write a full story when there’s an update—instead we can point readers to previous coverage for the background. In the paper you can’t do that.
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